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Posted 07 February 2022

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My case study – Lucy Boswell

Q1 – Tell us a bit about your apprenticeship and why an apprenticeship appealed to you?

I decided that an apprenticeship was the best choice for me after considering my options to see that it would be the best way to advance within digital marketing. I decided going back to college to further my education would be a great option.

I chose digital marketing as it’s something I have always had an interest in. I first started working in marketing around five years ago, but knew I wanted to learn more and further my education and knowledge.

This is where I came across doing an apprenticeship, it gave me the best of both, working and studying. I ended up being able to put all my learning into practice, meaning I was getting both experience in doing the job and learning about the job.

In December 2019, I started working within the PR team as a digital marketing apprentice. It has been a great role and has given me the experience needed to find a permanent role within Ongo or somewhere else at the end of my apprenticeship.

In my role at Ongo, one of my main responsibilities is working on the website making sure all the information is up to date and that new pages are created when needed. This has helped my confidence when it comes to working with different teams across the business.

Q2. How did you find out about apprenticeships?

I first came across an apprenticeship when I was searching for college courses. I was hesitant at first because I didn’t fully understand what it would involve. It wasn’t until I started working at Ongo I realised what my apprenticeship entailed and how it would help me develop my digital marketing skills.

During my time at Ongo I received a lot of training and was able to spend one day a week studying, to enable me to complete my level four digital marketing qualification.

I’ve also been able to job shadow people within different departments and really learn about Ongo as a whole.

Q3. What advice would you give someone considering an apprenticeship?

Take the jump! I would always recommend doing an apprenticeship, whether you’re just starting out in your career or even if you want a change after 20 years of working. There is no age limit to starting an apprenticeship.

I would recommend getting in touch with Ongo Recruitment. They helped and supported me throughout.

Q4. If you had one sentence to describe your apprenticeship so far, what would it be?

I’ve enjoyed every minute of it! It’s given me the experience and confidence I need to continue in my career.

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