Ongo to purchase 44 homes from Places for People in North Kesteven

We are set to purchase 44 homes from national housing association Places for People (PfP), strengthening our presence in North Kesteven and increasing our supply of affordable homes in the area.

Discussions began on acquiring these homes in Summer 2025 when were we approached as the preferred buyer due to our strong reputation as a reliable, customer‑focused landlord, along with our proven track record in successfully taking on homes from both Guinness and Metropolitan Thames Valley Housing.

PfP has consulted with its tenants, with feedback showing strong support for us becoming their new landlord.

For existing Ongo tenants, this decision will not affect the services they receive, with day to day operations continuing as normal. The purchase simply allows us to grow in a sustainable way, so we can reinvest even more into repairs, neighbourhood support and the services tenants value most.

The homes, located in Sleaford, North Kesteven, include two, three and four‑bed houses, one bungalow and six one‑bed flats. They sit alongside 42 homes we already manage in the area, making the acquisition a natural and strategic step.

Buying additional homes, as well as building them, remains a central part of our strategy for sustainable growth, long‑term success and commitment to investing in services that matter to most to their tenants.

Steve Ellard, Executive Director of Property at Ongo said: “Buying these homes provides an opportunity to grow in a sustainable way, whilst continuing to invest in the services our tenants rely on every day.

“I want to thank all of the PfP tenants who took part in consultation and shared their views, your feedback helps shape decisions like this, and we’re grateful for your involvement. And to our existing tenants, this purchase will not change the services you receive, instead, it helps us strengthen our organisation for the future.

Preparations are underway to ensure a smooth transition. We recognise that taking on more homes has an impact on repairs, lettings and customer support teams, so a dedicated project team has been established to oversee the process.

Contracts are now exchanged and, subject to legal processes and final checks, the purchase should be complete by the end of the 2025/26 financial year.